What is SEO?

SEO stands for Search Engine Optimisation, and it is the process of improving your website’s visibility and rankings on search engines such as Google, Bing and Yahoo.

When you’re searching for a service you require or a product you’re interested in, where do you go? Chances are, you’re going to be searching for the service or product on a search engine like Google (by for the most popular search engine). While you search for services on Google, your potential customers/clients are searching on Google as well! To succeed in the online market, you really do need to have a strong online web presence. You may be thinking, ‘Oh, I’ve got a great website, that will be good enough,” I’m afraid, you’re wrong. What’s so good about a great website that is not reachable by your potential clients/customers? You might as well not have a website, since no one is going to be able to find it.That is why Search Engine Optimisation (SEO) is extremely important for all websites.

Simply put, we will optimise your website to improve its visibility and rankings on Google. Think about it, when you search for a service or product on Google, how often do you go to page 2? or even page 10? Never? Thought so. Statistics show that if you’re not on the first page of Google for your target keyword (the keyword or phrase you want to rank for, for example, ‘conveyancing Melbourne’) your website will get about 9% of the traffic. Whereas if your website is on the first page of Google, your website’s traffic will increase dramatically because 91% of searches do not go past the first page of results.  The SEO experts at Vern Web Design can help you improve your website’s visibility and rankings in major search engines, primarily Google.

Put simple, Search Engine Optimisation (SEO) puts your website in front of potential customers/clients when they’re searching in your industry for your services and/or products. Once you’re found then, it’s up to your website to convert these visitors into customers by showing you can offer the most value. This is why it’s crucial that your company has a high quality, professional web design, so you can convert the traffic you receive from Google into sales/enquiries. SEO services are no longer optional; they’re a must because if you are not found on the first page of major search engines then chances are your competitors are cashing in with all these easy sales that you could be receiving, because they invested in SEO services.

Let us help improve your website’s visibility and rankings on Google which will help increase your number of enquiries/sales dramatically!

For your Information:

• 93.5% of people searching on the internet use Google, Bing or Yahoo!
• 91% of these searchers do not go past the first page of results
• Search Engine Optimisation (SEO) allows you to track and measure your online results instantly, whenever you wish to, with the use Google analytics
• Heavy flash orientated websites are not Google-friendly
• You should be wary of any SEO company who “guarantees” page 1 results. There are no guarantees in search engine optimisation and it takes time to work your way to the top of search engines.

Vern Design’s SEO Process

Search Engine Optimisation is not as easy as it may seem. If it was so simple, every website would be on the first page of major search engines like Google, Yahoo and Bing. You really do need the SEO experts at Vern Web Design to help optimise your website to improve its rankings on search engines. They way your website ranks on search engines are based on a number of elements. Search engines want to show the most relevant and useful websites for the searcher. Obviously search engines don’t tell the public their search engine’s algorithm, but our SEO results show that we do have a pretty good SEO method. Search engine guidelines are constantly being adjusted and reviewed and we’re committed to stay up to date with new updates and we will adjust our search engine optimisation services accordingly. We primarily focus on Google as they are the most used search engine.

Checklist for Vern Design’s team of SEO experts:

1. We analyse your website to identify areas that can be improved
2. Review all listings and links to your website
3. Write up and publish blogs and articles
4. Determine appropriate keywords to target to attract quality leads
5. Re-write content on your website where necessary to optimise your website
6. Design and create new landing pages which target specific and appropriate keywords
7. Report to you on a month to month basis your keyword results

What are the benefits of SEO?

• Improves your website’s visibility and rankings on search engines
• It is cost effective – compared to more traditional marketing methods
• You receive extremely targeted traffic – your advertising revenue targets key demographics
• Measureable results – track and measure your online results instantly, whenever you wish using Google analytics
• It is THE BEST, cost effective long term solution of bringing leads with a fixed monthly charge – compared to other forms of advertising like Pay Per Click (PPC) where you have to pay an indefinite amount per click on your ad(which could potentially cost A LOT of money.)
• SEO beats all other forms of advertising because simply, it is the most cost effective and brings in more leads than any other method.

Would you rather search for customers or have them find you?

STOP wasting your money advertising on useless, outdated methods like Yellow Pages and other directories, whilst your competitors are flourishing with constant flows of enquiries and sales. There’s no use in having a high quality website, when people can’t find it on search engines for popular keywords/phrases. Take action today and contact the SEO team of experts at Vern Web Design, and get your website ranked higher on search engines today to increase your sales and enquiries dramatically! Be found in search engines and convert the constant flow of traffic to your website into sales!Contact us today for a Free estimate!

Contact us today for a Free estimate!